PGA of America
my membership

PGA of America’s Long Term Strategic Plan

Mission

Serve the member and grow the game

Purpose

Elevate and advance the member, profession and game

Four Key Stakeholders & Goals

Members
Members

Partner with Sections to substantially enhance the value of PGA Members, associates and students.

Game
Game

Be a leader at the epicenter driving the future and growth of the game.

Business
Business

Drive financial and brand health of the organization to maximize the value for our PGA Members, sections and initiatives.

People
People

Collectively become a peak performing Association to deliver on our mission.

Strategic Priorities and Key Initiatives of Four Key Stakeholders

Members

Strategic Priorities

  • Provide life-long learning opportunities
  • Promote the value of the PGA Member in the marketplace
  • Drive relevance of PGA and member brand globally

Game

Strategic Priorities

  • Make golf a “For Me” activity for all
  • Deliver “best in class” programs and tools to drive engagement in the sport
  • Expand inclusion and philanthropic impact

Business

Strategic Priorities

  • Expand economic impact and relevance of our championships
  • Align ourselves with partners that enhance our brand and the lives of our members
  • Create platforms to activate scale of membership and sections

People

Strategic Priorities

  • Foster alignment Association-wide through enhanced communication
  • Create best in class spaces to engage membership, sections and staff
  • Drive a culture of innovation, collaboration and trust
  • Recruit and retain great talent throughout staff and governance