PGA of America


Rethink How you Coach Golf, and Create Passionate Athletes for Life

In 2014, the U.S. Olympic Committee, in partnership with the National Governing Bodies, created the American Development Model (ADM) to help Americans realize their full athletic potential and utilize sport as a path toward an active and healthy lifestyle. The model uses long-term athlete development concepts to coach as many as possible, as long as possible, with the best experience possible.

Golf’s governing bodies (LPGA, The Masters, PGA of America, PGA TOUR, USGA and USA Golf) have partnered with the U.S. Olympic Committee to apply ADM to golf. The goal is to create athletes that love the game, realize their potential and become life-long golfers. To help professionals and facilities across the country adopt this model, we created PGA.Coach.

What is PGA.Coach?

PGA.Coach is the ultimate coaching resource that teaches PGA Professionals about ADM, and how to apply the concepts to coaching golf.

What’s in it for me?

ADM is essential for growing the sport and vital to you and your employer’s success. The PGA.Coach Certificate and PGA Coach app will allow PGA Professionals to evolve and adapt to the changes in the game and a new generation of players. Plus, PGA Members will be eligible to earn 3 MSR credits.

How do I get started?

There is no cost for PGA.Coach. Just go to www.PGA.Coach and sign up for the training. After you complete the virtual training (which takes 2-3 hours), you will be given access to the PGA Coach app. The app includes:

  • Lesson planning, notetaking and assessment tools for all ages and skill levels
  • The ability to create your own lesson plans using over 150 different ADM inspired activities
  • Video and illustrated demonstration for activities
  • Preset lesson plans designed by ADM experts
  • Assessments for all ages and skill levels

We understand that time is a valuable thing, so that’s why we made sure that you are not required to finish this training in one sitting. Life happens, so if you do need to step away, make sure to come back and pick up right where you left off in your training process.

To start your journey visit