PGA of America

Best Practices for the Business of Coaching

Award-winning PGA Professionals share their secrets for satisfying customers and driving revenue on the lesson tee …

Success as a coach can be defined many different ways. For many golfers who take lessons, the idea of success is usually centered around performance and enjoyment – whether that’s a beginning golfer experiencing the excitement of hitting a ball in the air for the first time, or a competitive player learning a swing change that saves a stroke and leads to a victory.

Check out these nine  coaching business tips from PGA Professionals:

  1. Evaluate your business performance using a variety of metrics to quantify your performance, then use the off-season to adjust your programming and pricing.
  2. To keep juniors involved long-term and avoid friction with parents, spell out your expectations for the teacher/player/parent relationship at the outset.
  3. Look the part: A teaching area with the latest technology and teaching aids reinforces the perception of quality, and allows you to charge a higher rate.
  4. Research what golfers pay for green fees and lessons at other facilities in your area, then set your instruction programming prices accordingly.
  5. Use cloud-based apps to detail lesson recaps and practice plans for your clients between in-person sessions to keep them engaged and on track.
  6. Group lessons are a great value for students, and can generate more revenue and increased word-of-mouth advertising for PGA Professionals.
  7. Seek out underserved groups of potential golf instruction clients, such as veterans, and offer customized programs to bring them into the game.
  8. Find an area of the game you love to teach – short game, putting, driving the ball farther – and focus on it with specific instruction programs.
  9. Use one-time discount offers as a way to grow your database of new customers, then work to convert them into long-term students.