Best Practices for the Business of Coaching
Award-winning PGA Professionals share their secrets for satisfying customers and driving revenue on the lesson tee …
Success as a coach can be defined many different ways. For many golfers who take lessons, the idea of success is usually centered around performance and enjoyment – whether that’s a beginning golfer experiencing the excitement of hitting a ball in the air for the first time, or a competitive player learning a swing change that saves a stroke and leads to a victory.
Check out these nine coaching business tips from PGA Professionals:
- Evaluate your business performance using a variety of metrics to quantify your performance, then use the off-season to adjust your programming and pricing.
- To keep juniors involved long-term and avoid friction with parents, spell out your expectations for the teacher/player/parent relationship at the outset.
- Look the part: A teaching area with the latest technology and teaching aids reinforces the perception of quality, and allows you to charge a higher rate.
- Research what golfers pay for green fees and lessons at other facilities in your area, then set your instruction programming prices accordingly.
- Use cloud-based apps to detail lesson recaps and practice plans for your clients between in-person sessions to keep them engaged and on track.
- Group lessons are a great value for students, and can generate more revenue and increased word-of-mouth advertising for PGA Professionals.
- Seek out underserved groups of potential golf instruction clients, such as veterans, and offer customized programs to bring them into the game.
- Find an area of the game you love to teach – short game, putting, driving the ball farther – and focus on it with specific instruction programs.
- Use one-time discount offers as a way to grow your database of new customers, then work to convert them into long-term students.